The association is deeply involved in state government relations as the advocate for the interests and independence of its members and federal government relations through its association with the Wine and Spirits Association of America. Because of the unique nature of the products distributed by its members, WSWC also promotes moderate alcohol consumption among those who choose to drink and to prevent underage access to alcohol. The association also represents its members on small business issues including general taxation and regulation.
 

The WSWC-PAC, funded through WSWC dues, contributes to candidates for state constitutional offices, state legislative candidates and to federal congressional candidates who share the associations views on wholesaler, business

The WSWC continually demonstrates its commitment to social responsibility through its Community Relations Program, whose mission is to combat drunk driving and underage consumption through community based programs. The WSWC provides TIPS training free of charge to beverage alcohol servers, participates in national campaigns like "We Don't Serve Teens", and funds public service announcements.