"Serving Connecticut's alcohol beverage wholesalers since 1964"

Wine & Spirits Wholesalers of Connecticut

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Welcome to WSWC

The Wine and Spirits Wholesalers of Connecticut is the state trade association for the distribution tier of the wine and spirits industry in Connecticut. Founded in 1964, WSWC is headquartered in Norwalk, CT and represents wholesalers who distribute in excess of 85% of the wine and spirits in the state of Connecticut.

The association is deeply involved in state government relations as the advocate for the interests and independence of its members and federal government relations through its association with the Wine and Spirits Association of America. Because of the unique nature of the products distributed by its members, WSWC also promotes moderate alcohol consumption among those who choose to drink and to prevent underage access to alcohol. The association also represents its members on small business issues including general taxation and regulation.

The WSWC-PAC, funded through WSWC dues, contributes to candidates for state constitutional offices, state legislative candidates and to federal congressional candidates who share the associations views on wholesaler, business

The WSWC continually demonstrates its commitment to social responsibility through its Community Relations Program, whose mission is to combat drunk driving and underage consumption through community based programs. The WSWC provides TIPS training free of charge to beverage alcohol servers, participates in national campaigns like "We Don't Serve Teens", and funds public service announcements.

Wine in Grocery Stores; Myth vs Reality; FAQs

Why are grocery stores only allowed to sell beer and not wine or spirits?

After the end of prohibition, states were given the authority by the 21st Amendment to the U.S. Constitution to decide for themselves all matters related to the sale of alcoholic beverages. Connecticut law treats them differently in a variety of ways. One difference is where they can be sold. Since beer has a much lower alcohol content than wine or spirits, it can be sold in grocery stores. Wine and spirits, because of their higher alcohol content, are required to be sold in a much more restrictive venue than alongside everyday food and produce.

Wouldn’t allowing wine to be sold in grocery stores be more convenient for the Connecticut consumer?

Not really. As the COVID-19 pandemic experience has shown us, Connecticut enjoys a plentiful, diverse and strong alcohol beverage delivery system. You rarely heard anyone complain they had trouble getting their beer, wine or spirits. Connecticut has over 1,200 mostly small, family-owned, package stores throughout the state. That’s approximately 1 store for every 2,500 people. In addition, many, if not most of these stores, offer curbside and/or delivery services, either by their own employees or a third party. It has never been easier to have the beer, wine or spirits of your choice delivered to your door.

With all those package stores, what’s wrong with a few more stores selling wine?

A lot! Data from other states shows that allowing big, mega, out-of-state owned, supermarkets to sell wine has a direct negative effect on those small, local, family-owned, package stores, forcing many—especially those near a supermarket—to close. This means eroding jobs and lost business.

Data from other states also shows that NO MORE WINE IS GETTING SOLD—it’s just the same amount of wine sold at a different place. This means NO increased revenue to the state—only extra profit to the supermarket chains at the expense of family-owned package stores.

Some Connecticut wineries are supportive of this bill. Won’t it help them if wine is allowed to be sold in supermarkets?

Absolutely NOT! The bill does not require any store to carry or make available Connecticut wines. Supermarkets sell thousands of products. The space they can devote to the sale of wine, like beer, will be limited. Experience tells us that with limited space, supermarkets will only sell a limited number of national brands. They can not—and will not—offer the variety of products provided by our family-owned package stores and most probably will not be selling Connecticut made wines. The brands that supermarkets are most likely to sell are the best-selling, popular national brands that they know will move off the shelves.

It is the small, family-owned, local package stores—if they can remain in business—that will continue to sell Connecticut products including beer, mead, wine and spirits made from Connecticut wineries, breweries and distilleries. Without a vibrant package store industry, Connecticut products will have few if any venues to sell their products.

Wouldn’t allowing supermarkets to sell wine expand the variety of products available?

Quite the contrary. Currently, because of Connecticut’s unique network of over 1,200 package stores, the variety of wine and spirits products exceeds 50,000 individual products and sizes. As for wine alone, some of our larger package stores in Connecticut will carry up to 10,000 varieties. The average Connecticut store carries about 3,000 wine varieties. Compare that to a state like Florida—which is 5 times the size and population of Connecticut and allows wine to be sold in supermarkets. Florida’s total wine and spirits variety is less than 25,000 products and their wine selection is somewhere between 500 and 1,500 wine varieties that are primarily just the most popular national brands.

Experience tells us that allowing wine in supermarkets will assuredly result in the closure of many small, family-owned package stores. This will constrict the venues selling the vast variety that is currently available for the Connecticut consumer, and the Connecticut wine market will suffer.

Haven’t package stores done very well financially during this pandemic?

Package stores have realized an increase in business during this public health emergency. This increase in sales is temporary as we begin to return to normal and restaurants begin to re-open. The supermarket sector has also recognized a huge increase in business throughout this pandemic. The difference is that the profits realized by small family-owned package stores stays local. The profits realized by large, national supermarket chains are mostly spent outside of Connecticut.

Is allowing wine to be sold in supermarkets a fair and equitable policy to the package stores?

Absolutely not! Supermarkets, by definition, are allowed to sell thousands of products from produce, meat, fish and canned goods to prepared food, beer, etc. Package stores are only allowed to sell mainly wine, beer and spirits. Allowing the large national supermarket companies to sell what is already sold in package stores (wine) would add yet another profit center to their business while severely eroding one of the few profit centers allowed to Connecticut’s package stores.

Package stores survive by the incidental and impulse purchase of other products while customers purchase wine. Take away the foot traffic into the package store and you jeopardize their entire business and survival.

Is there any concern that the sale of alcohol to minors could increase if this bill were to pass?

That is certainly a possibility. Package stores are regulated environments where the proprietors and employees (all over the age of 21) are trained to spot under-age or intoxicated consumers. This same level of scrutiny is not present in a supermarket where many of the cashiers are under age 21. Some are as young as 16 years old and not trained nor mature enough to confront an underage or intoxicated purchaser of alcoholic beverages. There’s even less supervision in the supermarket self-check-out lanes.


Connecticut enjoys a convenient, vibrant, diverse, efficient and safe alcohol beverage system. Experience shows that shifting wine sales to supermarkets will NOT increase wine sales or revenue to the state, but it WILL:

  • Siphon customers, sales, business and jobs away from Connecticut’s 1,200 small, family-owned local businesses in favor of big, mega, out-of-state owned supermarket chains.
  • Favor popular, national wine brands over Connecticut-grown wines.
  • Erode consumer choice, family-owned local businesses, jobs and public safety.

HB 6101 Sections 55 and 56.